A web design brief must be complete and clear to be effective. You don’t want to allow any possibility for misunderstanding, as this can result in project changes that cost time and money.
The following are few essential elements to add for the web designer to produce a quality end output. Regardless of who will create a website brief, it is critical to cover all of them.
1. Provide a Description of the Business/Company the Site Is for
A firm profile or business summary is one of the most critical items to provide in your brief.
This is critical in assisting the entire design team in becoming familiar with the brand, as well as its values, mission, and vision, which will all influence the project’s direction and business objectives.
You should also mention any future expansion ideas, as this will allow the design team to lay the groundwork for anticipated changes ahead of time.
2. Come Up With a Website/Project Overview
The scope of your project, as well as all of its deliverables, should be defined next. A thorough understanding of the finished product will ensure that everyone understands what goes into making it a success.
3. Define the Project’s Goals
After you’ve figured out what the project entails, you’ll want to figure out what the website’s goals are or what problems it’s supposed to tackle.
This will guarantee that the design is successful, keeps it under budget, and concentrates on the client’s primary concerns.
4. Identify the Site’s Target Audience
The next step is to determine who the website’s ideal end-user is. Demographics, firmographics, and psychographics will be gathered as part of this process.
Age, gender, values, work title, media consumption habits, and other pertinent facts that may throw insight on what resonates with them the most may be included.
5. Research Competitors
It’s also a good idea to be aware of your client’s rivals. This might help you in defining key aspects that will distinguish the new website.
Start by looking at their websites to get a sense of their businesses and unique selling characteristics. You should keep track of what they’re doing properly and badly.
6. Create a Project Timeline or Schedule
A timeline may or may not be important, and a project may take as long as needed. This, however, is an outlier rather than the rule. As a result, it’s critical to create a schedule and factor in contingencies and delays.
7. Set a Web Design Budget
The cost of developing a website is a critical component of the brief. It has an impact on several areas of the project, including the tools used to develop the site and the overall scope.
For example, if you have a limited budget, your website may be more simple and rely primarily on templates. Using a Content Management System (CMS) or a website builder is one option.
8. Include Maintenance, Hosting, and Support Plan
In most circumstances, the firm that created a website will host it or arrange to host on the client’s behalf, but you may want to continue with the company that currently hosts your website or recommend one you’ve studied.
Add this to your website brief if you have a preference for the countries where the website’s servers should be situated. This is especially important if you want to have multiple versions of the website, each aimed at different audiences in different countries.
Website Design Brief Template
Now that you know what should be included in a design brief, you can start working with your own.